Keyword: «public relations»

Article is devoted to questions of standard regulation of the public relations. Specifics of the right as social regulator, its place in system of social norms are considered. The conclusion that now in many spheres of public life of Russia legal ways of regulation prevail not locates.

The article is devoted to the peculiarities of promoting the image of the territory. The urgency of this problem is determined by the desire of the regions to attract attention of the target audience, to strengthen competitive positions for solving social and economic issues. The authors give an example of the practice of promoting tourist facilities in China. Chinese tourists are the object of PR communications of countries bordering China, including Russia. Yakutia as one

This article describes the organization of the charity event "Hands of Love", conducted by students of the department of advertising and public relations in 2018, presents the analyst and key indicators of the effectiveness of PR-activities, outlines the further actions of the organizers.

The pension reform in Russia is one of the most controversial and controversial draft laws in the social sphere, which provides for raising the retirement age by five years: from 60 to 65 years for men and from 55 to 60 years for women. Even at the stages of introduction and adoption of the bill, the pension reform caused a negative reaction from the Russians, systemic and non-systemic opposition, which was expressed in criticism and numerous protests. The result of the pension reform was a decrease in confidence in the current government, namely the Government, the state Duma and the President. Many negative phenomena could have been avoided completely or minimized if a competent communication campaign had been carried out that preceded and accompanied the implementation of the pension reform. From the point of view of public relations in the social sphere, the results of the pension reform have become one of the most striking examples of the inability of the Russian authorities to implement a communication campaign when implementing controversial bills. This article will discuss the key problems of information support of the pension reform in Russia and the solutions that could smooth out or eliminate the negative effect of the implementation of this bill.

The article deals with the specificity of the activities of public relations services in the bodies of state power. The content of the work of these services is indicated, including the organization and maintenance of the official website of the public authority, work with blogs, social networks, with the public and target audiences, with external organizations, the organization and conduct of special events, the implementation of PR projects. The functions of public relations in government bodies have been substantiated. It is concluded that the quality and productivity of social modernization depend on the degree of perception and understanding of the government's strategy, on the trust of the population. The characteristic of public relations is given in relation to the information policy of the authorities. It is established that social relations are a process of social communication, are one of the forms of social interaction at the macro level, realizing the mutual needs of the parts of the social organism.