Keyword: «red»

The article deals with the national and cultural specific features of the comprehension of the colour naming “rot” in the German world picture. There is analyzed the quantitative and quality content of the red colour microsystem in German, the semantics of the peripheral shadow names created by the comparison with the subjects of the outside world.

The article examines the analysis of the semantics and cultural background of the color words of the Russian language “red” and “yellow”. The study mainly describes the original meaning and figurative meanings of the adjective “red”, and also analyzes its cultural origin and development associated with different meanings.