Keyword: «regional brand»

The article discusses the methods and ways of forming regional brands by producers with the aim of promoting goods in the domestic and foreign markets. Practical examples of creating uniform brands at the regional level are presented.

Territorial marketing represents a number of ways to attract attention to the region as an object of investment, a tourist base and the development of business structures. The Republic of Tatarstan is one of the main examples among the regions of Russia, which actively promotes its regional branding. Territorial marketing of the Republic of Tatarstan is one of the important tools for the promotion and socio-economic development of the region. An effective marketing strategy of the Republic of Tatarstan makes it possible to increase the influx of tourists to the region annually, attract both domestic and foreign investments, develop the economy and raise the standard of living of the population.