Keyword: «trademark»

This work is devoted to the description of the new methods of confirming the authenticity of goods and methods of detecting falsification, counterfeiting and origin of goods transported across the customs border of the EAEU member states.

The article discusses the methods and ways of forming regional brands by producers with the aim of promoting goods in the domestic and foreign markets. Practical examples of creating uniform brands at the regional level are presented.

The article is devoted to a comparative analysis of a trademark with other means of individualization. The concept of means of individualization. The features of the legal regime of various means of individualization, signs, and distinctive features are considered.