Keyword: «trademark»

This work is devoted to the description of the new methods of confirming the authenticity of goods and methods of detecting falsification, counterfeiting and origin of goods transported across the customs border of the EAEU member states.

The article discusses the methods and ways of forming regional brands by producers with the aim of promoting goods in the domestic and foreign markets. Practical examples of creating uniform brands at the regional level are presented.

The article is devoted to a comparative analysis of a trademark with other means of individualization. The concept of means of individualization. The features of the legal regime of various means of individualization, signs, and distinctive features are considered.

The article is devoted to the study of the range of drinking yoghurts, which make up a significant share in the structure of consumption of dairy products. The author examines the structure of the yogurt assortment in the Pyaterochka supermarket, depending on the manufacturer, and highlights that the main companies are five companies with a share of more than sixty percent. In addition, the range was studied depending on volume, fat content and lactose, and assumptions were made about the further development of this market segment.