Keyword: «sales»

The author presents some methodological aspects of conducting a comprehensive economic analysis of an agricultural organization. The author monitored the plant size, composition and structure of sales revenue, resource potential, analyzed financial condition and gives recommendations for maintaining the stability of the effective growth strategies.

The article reveals the method of marginal analysis as well as the theoretical and methodological aspects of the use of marginal analysis under the conditions of justifying management decisions in business system.

In this article the main methods of human influence on its consumer activity are considered. The structure of neuromarketing in general is also considered. Approaches to the essence of neuromarketing are characterized. The key principles of neuromarketing and its basic varieties, their content and the prospects for using the Russian market in modern conditions are determined.

The article explores the synergistic relationship of marketing with various logistics models, transforming from traditional logistics (supply, production, transport, storage and marketing of finished products), but with the marketing strategy. The problem of logistics both in the regional and national scale with a vast territory is not new, but with the introduction of partially elements and system marketing tools opens up new opportunities for effective promotion of goods and services from the manufacturer to the end user; the key elements of improving the efficiency of marketing logistics in the region, improving the investment attractiveness of storage and processing logistics, the mechanism of private and public partnership in the promotion of marketing logistics in the regions, taking into account specialization.

The article analyzes the volume of sales of crop products on the example of an agricultural enterprise – JSC "Niva", Beloglinsky district of Krasnodar Territory. Particular attention is paid to the level of marketability of crop production. The article presents the results of the conducted factor analysis of sales volumes and financial results from the sale of crop products in JSC "Niva".