Keyword: «buyer»
ART 16170
Author:
Valerii Gryshenko
Valerii Gryshenko
The paper offers the approach for the marketing conceptions, based on the business orientation on the objects, which can be the main sources of the firm income and make possible to analyze marketing evolution over the whole historical length of marketing development. As a main sources of income the author considers Product and Client (Customer, Consumer). Such approach permits to set the continuous sequence and interconnections of all stages of marketing evolution, which includes most known marketing conceptions.
Keywords:
concept, economy, evolution, marketing, consumer, product/service, buyer, source of income, exchange system
Author:
Amayak Ayvazov
Amayak Ayvazov
This article considers the development of electronic business. Based on the analysis, it is established that e-commerce is gaining momentum, as the emergence of new opportunities, such as: optimization of operations based on the principles of self-management and self-organization, functional relationships with business partners, improving the quality of services and customer satisfaction.
Keywords:
profit, internet, consumers, e-commerce, business, business processes, goods, e-business, buyer, needs, commerce, site
Author:
Amayak Ayvazov
Amayak Ayvazov
In this article the main methods of human influence on its consumer activity are considered. The structure of neuromarketing in general is also considered. Approaches to the essence of neuromarketing are characterized. The key principles of neuromarketing and its basic varieties, their content and the prospects for using the Russian market in modern conditions are determined.
Author:
Alyona Bedova
Alyona Bedova
In this article marketing is considered as an integral part of trading activity. The task is to identify the role of marketing in the sphere of trade. As a result of the analysis, often used marketing techniques are given. And also revealed the influence of these techniques on people.
Author:
Georgii Kekshin
Georgii Kekshin
The article deals with the issue of managing the process of customer service in a trade organization, and ways to improve it.