Keyword: «seasonal prevalence»

The study of the seasonal prevalence allows retailers and products manufacturers to determine the work-load of retail premises, calculate the number of sales personnel, and competently plan the product range, therefore, the topic of the scientific article is rather relevant. The purpose of the study was to analyze the seasonal prevalence in the egg market, identify the causes and rationalize the ways for regulating seasonal prevalence. The paper analyzes the level of production and consumption of eggs in the local market, describes the reasons of the seasonal prevalence, and proposes measures to adapt the actions of poultry producers to fluctuations in demand.