Keyword: «self-preserving behavior»

The article analyzes one of the social problems of our time, which is the result of reforming the health care system and its transition to market relations. The sociological research conducted by the author made it possible, first, to evaluate the effectiveness of medical services in the market of Volgograd region from the position of the "consumer" (the patient) (in our case they were the elderly persons), and second, to consider the importance of medical centers in the process of maintaining life longevity of persons over 60 years of age.