Keyword: «sober lifestyle»

The issues of advancing a sober worldview among the younger generation are an urgent problem not only for Russia, but for all mankind. Pro-alcohol beliefs have been shaped for a long time in modern society, and their positions are constantly being strengthened by various methods, marketing techniques and methods. The range of means for preventing the use of psychoactive substances is much poorer. Today, practitioners need theoretical works devoted to the establishment and preservation of sobriety. We need not the fight against alcohol abuse, but rather the confirmation and preservation of sobriety. The problem is that the theoretical and methodological basis for the indoctrination of a sober worldview in modern socio-cultural conditions today is almost undeveloped. There is also a lack of modern literature on the theory and methodology of the work for establishing and maintaining sobriety. The aim of the study is to develop the theoretical foundations of upbringing in sobriety. Hence the objectives of this work are the following: 1) theoretical proof of the failure of some imitation forms of work on the prevention of psychoactive substances use in the educational environment, namely, "the formation of a fashion for a sober lifestyle"; 2) critical assessment of the "pedagogical" strategy – the formation of a fashion for a sober lifestyle. Within the framework of the theory of dynamic information systems based on the categorical-systemic methodology, using the method of "A series of information criteria", we examined two objects: "sobriety" and "fashion". We identified the fundamental information criteria of these objects; built a typological model of the "fashion" object; made a comparative analysis of the fundamental qualities of the objects. The results of the study clearly showed that the populist slogan "creating a fashion for a sober lifestyle" is invalid as a pedagogical strategy. And the tools of fostering a sober lifestyle require new theoretical and methodological elaboration. This work can be useful in developing methodological recommendations for the formation of a sober worldview.