RU

Keyword: «socio-economic development»

The article considers the results of the assessment of the differentiation of the regions of the Russian Federation according to the main characteristics of the housing construction market. The dynamics of the main indicators of housing construction has been studied. A multidimensional ranking of regions according to the level of development of the housing sector was carried out.
The research analyzed the theoretical principles, tools, approaches and methods used in business, as well as the possibility of their modification for use in the context of territorial development. The similarity of the basic rules and trends confirm the unity between commercial and territorial marketing.