Keyword: «soft power»

This study dwells on features of the cultural diplomacy of post-soviet countries in modern conditions. The author analyzes development of cultural diplomacy in modern post-soviet countries, including cultural based activities of these countries, which are necessary components of diplomacy abroad defending foreign cultural policy and providing cross-cultural communication with other developed countries. This study aims to provide an overview of the cultural diplomacy and analyze and identify its post-soviet countries models which is the most important areas of foreign policy of country. This paper reviews new challenges in cultural diplomacy and outlines a strategy for successful implementation of cultural policy in in post-soviet countries. The study can be consist of an important resource for various scientists, international researchers and experts who is more closed to this research.

In this article the cultural and economic potentials of the national cuisine, known as «gastro-diplomacy» are discussed. The issue of popularizing culinary traditions, improving the national and gastronomic image of the country is raised. The article also provides theoretical justification for the use of gastro-diplomacy in order to improve intercultural communication and the personal experience of the author.

The article examines the process of transforming the role and status of the English language in the context of a paradigm shift from a unipolar world to a multipolar system of international relations. The author differentiates between the concepts of globalization and Westernization and substantiates the thesis of the emancipation of the English language from its historical native speakers. Special attention is paid to the pragmatic approach of the BRICS countries and the Russian Federation to using English as a neutral communication tool necessary for building a dialogue between new centers of power, as a technical means of ensuring multipolarity, which can be filled with alternative ideological content.