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Keyword: «source of income»

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The paper offers the approach for the marketing conceptions, based on the business orientation on the objects, which can be the main sources of the firm income and make possible to analyze marketing evolution over the whole historical length of marketing development. As a main sources of income the author considers Product and Client (Customer, Consumer). Such approach permits to set the continuous sequence and interconnections of all stages of marketing evolution, which includes most known marketing conceptions.