Keyword: «speech communication culture»

The development of creative writing skills often has not only methodological, but also psychological value. The work on the development of creative writing skills is indirectly fixed both in general professional and universal competences, reflecting the ability of students to create texts as a part of the soft skills implementation for future professionals. Creative writing is a complex term that includes a wide variety of forms and formats, united by individualization, artistry and originality. Creative writing can be practiced with learners of different training levels, be part of a group project or individual assignment, be spontaneous (reactive) or be the result of long preparation (extensive). The objective of the article is to describe some of the techniques for working with creative writing; the above techniques can be adapted to different levels of foreign language proficiency. The methods described in the work are based on the experience of the authors, and are also the result of the analysis of domestic and foreign methodological literature. Scientific and methodological works on the study and analysis of creative writing reveal a wide range of its study: philosophical foundations, psychological and methodological aspects, development history, creative writing as one of the professional skills, etc. Traditional creative writing techniques (compositions of various types) rarely find emotional response from students, that is why the authors propose alternative forms of work using assistive devices, Internet technologies, artificial intelligence, the practice of creating collages, emotional coaching, etc. The theoretical significance of the work lies in the relatively complete depiction of the diversity of points of view and approaches to understanding creative writing in general. The techniques described in the study were tested on students of intermediate (B1) and advanced/professional (C1) levels of language proficiency. The conclusions provide generalized information on the topic under consideration.