Keyword: «spiritual and moral potential»

The problem of the need to find methodological foundations for building the educational process of higher education is actualized at the present stage of human civilization development in the conditions of social transformation, characterized by a comprehensive crisis and the acceleration of digital elements introduction into all areas of the life of a professional specialist. The research aim is to identify and substantiate the methodological basis for providing the possibility of creative use of digital transformation factors in the educational environment of higher school: ensuring the quality of the content and results of higher education in the context of digital transformation, the compliance of the higher education system with the tasks of sustainable development and progress in the evolutionary direction. The research found that foreign scientists consider artificial intelligence, big data, the Internet of things, cloud computing as criteria of significance for society in the era of social transformation. Domestic pedagogical science focuses not only on digital indicators, but also considers it necessary to take into account the impact of the social transformation on the readiness of teaching staff to implement online distance learning, the availability of pedagogical opportunities to ensure the quality of higher education, the impact of social transformation on the health of students. The research uses a systemic method for analyzing all the consequences and risk factors in the digital transformation of higher education and finding methodological basis for building educational process. Therefore, the main world trends in the higher education development are analyzed as a reflection of the Nature laws implementation. There are those among them that are formulated by UNESCO: the higher education diversification, radical change in curricula, movement from the qualification concept to the competence concept, merging of higher education with the work world, higher education quality as a common denominator of higher education reforms. The author highlights the impact of the society digital transformation on the processes in higher education and the need to identify inconsistencies with world development trends in the consequences of this impact in order to correct the educational process and ensure its quality, and also proposes a criterion for maintaining the higher education quality in the context of the social and digital transformation of higher education. It is the theoretical significance of the research. The research results will contribute to the efficiency and sustainability of the higher education development in its practical implementation.