Keyword: «students of marketing»

The article focuses on the possibilities of using case study when teaching students of marketing professional communication in English based on the textbook Market Leader. The author analyzes the results of the experiment showing the achievements of the two groups who took part in it. The results of the experiment show that only the system of additional tasks as well as language, logical and communicative props can ensure more productive classroom activity and guarantee that the language and communicative skills have been developed. One more advantage of such an approach is a better insight into a certain communicative situation within the framework of professional communication.

The article focuses on the problems of developing communicative competence when teaching students of marketing. The research is based on practical experience of using textbook “Market Leader. Intermediate” when working with second years students. The author gives her idea of possible ways of adapting tasks from the textbook to ensure language and communicative skill formation. The article shows that a high level of communicative competence can be achieved only if there are preliminary exercises and tasks than train language skills and introduce the necessary professional terminology in the English language. Such an approach guarantees that the skills are developed and students get a better insight into their future specialty. All that serves the purpose of interdisciplinary integration and makes the process of university education more productive.

The article focuses on the problems of developing the skills of professional communication in the English language when teaching students of marketing. The research is based on the four-year practical experience of using textbook “Marketing 4.0” when working with first and second years students. The author offers approaches to organizing classroom and independent work of students and gives examples of tasks based on authentic texts. The author states that it is due to authentic materials that students get the necessary information and professional terminology as well as communicative patterns essential for professional communication in the foreign language. Another aid for students when making their own utterances is a system scaffolding, that is logical means of cohesion and grammar and vocabulary support. All that helps prevent possible mistakes and ensures language and communicative skills development.