Keyword: «trade activity»

Service culture and advertising, their role in creating a positive image of the company and market positioning

Author:

Viktoriya Stepchenkova

The article discusses the concept of service culture and advertising, their role and influence on the enterprise positioning in the market, as well as evaluates the service culture and advertising by example, and offers recommendations for their improvement in order to improve the enterprise positioning in the market.

Keywords: advertising, service, trade activity, service culture, market positioning, image of an enterprise on the market, creation of a positive image

Evaluation of the effectiveness of the commercial activity of the wholesale trade enterprise

Author:

Tatyana Jyravleva

The article describes a brief description of the commercial activity of the wholesale trade enterprise, presents the characteristics of the wholesale trade enterprise SmolMetTorg LLC, and assesses the activities of the wholesale trade enterprise with recommendations for improving the activity.

Keywords: enterprise, efficiency, analysis, evaluation, trade activity, commercial activity, wholesale trade