Keyword: «evaluation»

The paper presents the system of qualitative and quantitative indicators to assess economic security. All the figures have their own characteristics and peculiarities of the impact on the overall economic security. In addition, each component has specific criteria that must be known and applied in the evaluation of economic security.

The article discusses approaches to assessing the investment attractiveness of enterprises. Analyzed existing in the Russian market computer programs for calculating and comparative analysis of investment projects, both domestic and foreign production.

The Development of the financial strategy of the enterprise is based on the methodological principles of the concept of "strategic management". The concept of strategic management reflects a clear strategic positioning of the firm, represented in a system of principles and objectives of its functioning, the mechanism of interaction of subject and object of management, the nature of the relationship between the elements of economic and organizational structures and forms of their adaptation to changing environmental conditions. Strategic management emerged on the basis of the development of the methodology of strategic planning, which is its Foundation.

The paper describes and analyzes advertising cost of the Russian commercial banks, identifies effective distribution channels of banking advertising, as well as the necessity of evaluating the effectiveness of advertising.

This article deals with the factors that influence the level of socio-economic development of Russian Federation regions. The criteria and the system of indicators to assess the sustainability of socio-economic systems are worked out. A comprehensive analysis of Tula region socio-economic development was carried out on the basis of these criteria. The principles of sustainable regional development are stated.