Keyword: «service»

The paper discusses service logistics concept and development of logistics services in the modern economy in the framework of improving the quality of customer service. Logistics service is a factor of increasing success of firms in the market and the customer orientation in building long-term partnerships with clients.

The present level of market relations development in Russia has led to the market saturation with standardized goods and services and brought service system to the foreground of the development of competitive advantages of an enterprise. Problems associated with the development of service product and service performance as a whole need to be solved on the basis of building communication with consumer to create his proper impression of enterprise services.

This article deals with the current state of public catering in Russia and presents an overview of the trend of its development.

The article deals with the problem of marketing activity of companies providing services to the population. The author examines the characteristics of services and the organization of their sales. Paying attention to the problems of sales management services, the author focuses on the role of promoting them. We consider the complex promotion of services and the role of its individual components: advertising, image, public rileyshinz. The attention is focused on the role of staff to ensure increase of competitiveness of the services offered.

The paper reveals some approaches to the terms ‘service’ and ‘industrial service’. The author states the place and content of industrial service in service economics structure and views some examples of industrial enterprises.