Keyword: «unified register of internet advertising»

The article discusses the problems associated with the entry into force of amendments to the Federal Law «On Advertising». Changes that oblige to label all Internet advertising and transmit data to the EPIR (Roskomnadzor Department). The changes affected all participants of the advertising market: customers, performers represented by advertising agencies and freelancers, advertising distributors, including online publications. The author analyzes the new requirements and the possibility of their implementation, taking into account the specifics of the work of network media.