Keyword: «labeling»

Informational identification of food products is important for both consumers and catering enterprises, since the quality of produced culinary products depends on the quality of the incoming raw materials. The main identifiers are the name, composition, nutritional value of food products. Making informational identification of various ice cream types gives the possibility to use this product more effectively for preparing various desserts and drinks.

The article discusses the problems associated with the entry into force of amendments to the Federal Law «On Advertising». Changes that oblige to label all Internet advertising and transmit data to the EPIR (Roskomnadzor Department). The changes affected all participants of the advertising market: customers, performers represented by advertising agencies and freelancers, advertising distributors, including online publications. The author analyzes the new requirements and the possibility of their implementation, taking into account the specifics of the work of network media.