Nina Doneckova

City: Rostov-na-Dony

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1 Publications in the journal

Articles

Marketing and market research in the field of services

ART 16254

Authors:

Viktoriya Bondarenko,

Nina Doneckova

Full text Read online

The paper actualizes the role of marketing and marketing research in the sphere of educational services. The authors present the basic results of the market research on the demand of additional study of foreign languages, supporting the need for such “measurements” of students’ relations to the regular services.

Keywords: students, marketing, marketing research, education services, language training, additional costs