Olga Klimyshkina

The paper deals with the main ways of reducing costs of cleaning services, which may cause the boost of company performance. The research is done on the example of one of Tula cleaning companies – Ltd "Center of Hygiene, Sanitation, and Population Ecology"..

This article deals with the causes and factors of bankruptcy. Preventive and sanitizing measures to overcome the crisis are considered. Special attention is paid to the disclosure of the concept "positioning", being a component of market research of the enterprise.