Keyword: «crisis management»

This article deals with the causes and factors of bankruptcy. Preventive and sanitizing measures to overcome the crisis are considered. Special attention is paid to the disclosure of the concept "positioning", being a component of market research of the enterprise.

The article discusses an attempt to apply systematization of existing knowledge and techniques in the field of crisis management strategies. For the first time, an attempt has been made to apply a complex of acquired knowledge for empirical purposes, for the specific tasks of the construction industry organizations work in general, and for an enterprise of Rostov-on-Don city construction complex.