Evgeniya Strelnikova

Modern social and economic situation in Russia creates new demands to the system of higher education. To achieve an essential growth in the quality of education within the framework of traditional educational approaches is practically impossible. Innovation is a great way to solve this problem. Modern IT-technologies should become a major part of the educational process. It must greatly increase its effectiveness.

The article represents effective modern systems and services of the Internet-marketing sphere which will be popular in the nearest future. It helps to improve business activities efficiency and the clients feedback, attracts new consumers.

The article discusses the importance of online shopping in modern society, the reasons for their growing popularity in the Internet space. The authors analyze typical mistakes made by online stores owners when creating websites; consider the consequences of these errors and describe the economic benefit obtained in the event of their escape.

The article reveals the main trends of the modern world market, which influence the commercial activities of the organizations that are on the foreign markets. There are Basic classifications of commodity stocks (on the basis of different criteria) are given. Their importance for enterprises is proved. Inventory management systems are presented and the relevance of their formation is stated.