Valentina Mateneva

The article describes the features of the game sweet holiday deals holiday-game methods of implementation of the "human player"; clarifies the concept of game culture; the principles of the festive-game communications; shows the importance of Dialogic communication in the process of play leisure among the participants of the festive event.

The article discusses the importance socio-cultural communication in the modern world, reveals the specific-ity of game activities, defines the role game in of socio-cultural activities.