Diana Chichkanova

City: Tyla

0 Publications in RSCI

0 H-index

3 PAPAI index

2 Publications in the journal

Articles

Marketing Strategies Formation at the Enterprises of IT-Industry

ART 770251

Author:

Diana Chichkanova

This paper deals with the peculiarities of marketing strategies selection and formation at the enterprises of IT-industry. The author considers the specifics of strategic marketing activities of the companies of IT industry.

Keywords: marketing strategy, marketing policy, it-industry

Some Aspects of Planning and Forecasting at the Company

ART 770250

Authors:

Mihail Sokolov,

Diana Chichkanova

The paper deals with scientifically based systems of strategic planning and forecasting of business processes at the enterprise and the systems of in-house production planning and marketing activities.

Keywords: strategic planning, forecasting and marketing system, in-house production planning system