Keyword: «marketing policy»

The paper presents an overview of the modern concepts of marketing management, which is relevant because of modern strategic planning tendency of activity in the hospitality or tourism service organizations. The author views the theoretical principles of marketing management strategy formation with consideration of the peculiarities of resort and tourism organizations and identifies the main steps of marketing management strategy formation in tourism enterprises.

This paper deals with the peculiarities of marketing strategies selection and formation at the enterprises of IT-industry. The author considers the specifics of strategic marketing activities of the companies of IT industry.