Natalya Romanova

This article examines the concept and classification of advertising and its influence on the tourism industry of the Russian Federation. The author defines some peculiarities of advertising in the tourism industry which would allow to organize company's advertising properly and effectively. The practical significance of this article lies in the fact that it highlights the basic problems of advertising in the tourism sector which hinder the rapid and effective development of tourism. The author also suggests some recommendations for identified problems elimination.