Keyword: «tourism industry»

The article deals with the concept of tourism, its main classifications, and the possibility of using specific types of tourism in Tula region. It is quite interesting and relevant for Tula region. The potential of the region in the field of tourism is analyzed. The importance of tourism development in Tula region for the region's economy is justified.

This article examines the concept and classification of advertising and its influence on the tourism industry of the Russian Federation. The author defines some peculiarities of advertising in the tourism industry which would allow to organize company's advertising properly and effectively. The practical significance of this article lies in the fact that it highlights the basic problems of advertising in the tourism sector which hinder the rapid and effective development of tourism. The author also suggests some recommendations for identified problems elimination.

The article describes the practical experience of teaching students in the tourism industry through modeling a foreign-language environment and the use of alternative approaches and modern teaching technologies. The authors give reasons to implement this model within non-linguistic students. Examples of the organization of students' activities using anthropocentric educational technologies, tested at the Department of Foreign Languages for the Humanities of Petrozavodsk State University, are described.

The article discusses the directions of digital modernization of the tourism industry. The advantages of using information and communication technologies for tourism enterprises are shown, the most important trends in the development of digitalization of business processes in tourism are noted.