Anastasiya Kyznecova

City: Tolyatti

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Articles

Values and social attitudes of potential innovators: cohort differences

ART 183049

Authors:

Uliya Krikynova,

Anastasiya Kyznecova

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The article analyzes the results of the sociological survey of Togliatti city residents in order to determine the level of their readiness for innovation. The authors give a list of the most significant instrumental values of two age categories respondents: from 18 to 35 years and from 36 years and older. They identify attitudes towards business and project activities.

Keywords: youth, instrumental values, innovator, older generation, innovativeness