Keyword: «innovativeness»

The article analyzes the results of the sociological survey of Togliatti city residents in order to determine the level of their readiness for innovation. The authors give a list of the most significant instrumental values of two age categories respondents: from 18 to 35 years and from 36 years and older. They identify attitudes towards business and project activities.

The article deals with the real problem of psychological barriers in innovations. The purpose of the work is to take a broad view on the nature and essence of barriers; to determine the causes of their occurrence in a person who is faced with something new, and the factors that contribute to reducing the negative impact of barriers on the effectiveness of innovation. The main results of the research: revelation of the relationship between the level of an individual's innovative readiness and his/her desire for self-realization, interest in self-development and professional achievements; recommendations for overcoming barriers.