Keyword: «innovator»

the article presents the analysis of the importance of family and education in the process of becoming persons, whose professional activity is connected with the stream of social and cultural values through television broadcasting at the regional level. Includes quotes from in-depth biographical interviews with leading television on "VAZ-TV" (Tolyatti).

The article analyzes the results of the sociological survey of Togliatti city residents in order to determine the level of their readiness for innovation. The authors give a list of the most significant instrumental values of two age categories respondents: from 18 to 35 years and from 36 years and older. They identify attitudes towards business and project activities.