Sophia Egorova

In conditions of «idea crisis» in the Russian light industry, a designer must have competence to find new design solutions, new ideas, to use the whole spectrum of knowledge about world culture, sociology and ethnography; must be able to communicate with customers. The ability to make design sketches with a good quality contributes to activation of creative thinking, synthesis of humanitarian knowledge and improvement of communication with the customers. Therefore, it is important to pay attention to the artistic and graphic education of students during preparation of light industry products designers. Despite the great number of studies related to the specialized drawing for industrial designers and architects, insufficient attention has been paid to sketch graphics preparation of light industry products designers due to the engineering orientation of their activities. Meanwhile, the work of designers in modern conditions is directly related to the creation of a visual image for the consumer, which should be preceded by a search using expressive means of graphics. The purpose of the research: to identify main problems of artistic and graphic preparation of students in the field of «Designing light industry products» and to find effective ways to improve the quality of students’ training. The main research methods are: analysis of students' work, conversation, interview, questionnaire and pedagogical experiment. The main results: the authors determined specificity of artistic and graphic activity in the field of designing light industry products, the criteria for evaluating the creative sketch of clothing, identified main problems of artistic preparation of students in the field of «Designing light industry products». They also worked out the tasks, contributing to the improvement of technical skills and creative abilities of students. The efficiency of these tasks was tested. Theoretical significance of the article is in justifying the need for artistic and graphic preparation of designers in order to increase competitiveness of the domestic light industry, to identify the main direction of artistic and graphic preparation of designers. The practical importance of the study is in developing criteria for evaluation of clothing creative sketch, as well as in offering methodically sound tasks, the effectiveness of which has been tested during pedagogical experiment.

The authors consider the role of a costume as a mean for Soviet identity formation.

The authors discuss the problems of interpretation of folk costume in design and causes and consequences of interpretational mistakes.