Keyword: «"new nature texts"»
The article deals with the concept of "texts of a new nature", reveals its conceptual structure and distinctive features. Present-day sociocultural educational space is presented on the basis of the research of A. Toffler, D. Bell, M. Castells, M. Prensky, the distinctive features of work with the text in the modern generation of schoolchildren ("Digital natives") are revealed. In the context of GEF primary general education, the specificity of the use of "new nature texts" in the information educational environment for the education of junior schoolchildren is highlighted, some innovative approaches and examples of the successful application of infographics, hypertext, hypermedia, augmented reality are given. The conclusions give the possibilities and prospects for the application of "texts of a new nature" in the educational space of the primary school.