Keyword: «инновация»

The paper deals with innovations that the company AdidasGroup uses to increase customers’ loyalty. The author consistently studies the nature of innovations in retail, their main aims and their features on the example of AdidasGroup. Both existing and planned innovations are under consideration.

The paper deals with the innovative development of "Serpukhov factory "Metallist". The author considers the essence of the concept of innovation in general, the features of innovations in the field of instrument making at “Metallist” in particular, scientific and production activities of this company and its interaction with other organizations, conducting advanced research.

The paper deals with the role of the innovation component in road building development. The problems of implementing innovations in construction and the legal framework are considered. The author describes the state of innovative development in road building industry in the Russian Federation, as well as the innovative technologies, used by "Mostotrest".