Keyword: «контент»

The article studies the issues of growing interest and demand for products promotion in social networks in the modern Russian conditions. Is the characteristics of the popularity of this process, potential difficulties in the implementation and tangible benefits.The authors are also discusses key platform that provides opportunities for the promotion of content in Runet.

The article is devoted to the study of Big Data technology in the marketing activities. Based on the analysis of the introduction of Big data in the com-pany B2C market (banking, retail, mobile operators, Internet com-panies) presents conclusions about the possibilities of using Big Data in marketing activities of Russian companies in the sector.

The article describes the structure of the currently developed information resource on the Internet "Mathematical Education in Vyatka Krai". The main structural blocks of the regional information system and their main functional capabilities are revealed, which are laid by the project organizers at the stage of its development. The necessity of inclusion of these or those components in the structure of the resource as well as the entire information system as a whole is substantiated.