Keyword: «культура»

The paper deals with the detailed analysis of the essential (invariant) characteristics of (antagonistic) personality types primarily based on up-to-date concept of cultural theorist, talented anthropologist of the twentieth century Jose Ortega y Gasset. Special attention is paid to the identification of anthropological characteristics of the individual in the phenomenology of art: the “aristocracy” in the elitist art, the “average person” in mass art. The authors view the causes of decline (traditional) culture (its washout due the processes of mass culture). They cause increasing existential angst intellectuals, theorists, concerned with the fate of modern (Western) civilization.

This article deals with the problem of formation of communicative competence. The basis for the implementation of etnolingvodidakticheskogo approach served as the conceptual provisions of didactics, linguistics, etnolingvodidaktiki theoretical position in the field of language and foreign language education, which served as the basis etnolingvodidakticheskogo approach as a theoretical basis for productive implementation of multilingual education. The focus is on interaction and mutual contact languages (Russian, native and English). In the context of this study, it is important to the consideration of the relationship between language and culture, evident in the verbal communication.