Keyword: «advertisement message»

The peculiarities of the French social advertising

ART 170016

Authors:

Aleksandra Boriskina,

Anastasiya Hramcova,

Anastasiya Rolgaizer

Full text Read online

The paper deals with the concept of social advertising and the main ways of influence on the addressee of an advertisement message. Particular characteristics of French social advertising, its main features and special aspects are analyzed in a specific context.

Keywords: emotions, methods of influence, social advertising, advertisement message, slogan, social values