Keyword: «methods of influence»

This article deals with the methods of influencing the educational process in the light of the factors contributing to the intensification of educational and cognitive activity in the process of learning. A complex issue is offered as a practical application of these methods.

The paper deals with the concept of social advertising and the main ways of influence on the addressee of an advertisement message. Particular characteristics of French social advertising, its main features and special aspects are analyzed in a specific context.