Keyword: «slogan»

The paper deals with the concept of social advertising and the main ways of influence on the addressee of an advertisement message. Particular characteristics of French social advertising, its main features and special aspects are analyzed in a specific context.

Branding is currently an integral part of the marketing strategy of any university, especially if this institution is not particularly well known. Creating a reliable personality is the best way to reach out to applicants, as it helps reinforce any advertising message and contributes to the distinctiveness that separates the institution from others. The article describes the most successful companies. Branding and slogans for most universities are remarkably similar. As a rule, they contain references to the fact that the educational institution is “unique”, “different” or “suitable for the student”, without any specific reference to why this is so. University marketing needs to clearly state what exactly makes this place an ideal place for students, and for this they need a solid brand identity. In order for a university to stand out, you need to focus on what exactly makes it great, and build a brand identity around it.