Keyword: «social values»

The paper deals with the concept of social advertising and the main ways of influence on the addressee of an advertisement message. Particular characteristics of French social advertising, its main features and special aspects are analyzed in a specific context.

The article deals with structured methods of formation of social values in primary school children in extracurricular activities socially creative directions. Describes a wide range of methods indicated category.

The relevance of the article is determined by the need for primary school teachers to substantiate, develop a methodology for the formation of social values among junior schoolchildren during extracurricular activities of the general cultural direction. The aim of the work is to develop and test the methodology for the formation of social values of junior schoolchildren during extracurricular work of the general cultural direction and to determine its structural components. The sources for the research were academic works on philosophy and methodology of psychological and pedagogical research, theses of modern pedagogy and psychology about the social conditionality of the personal development in activity; works of Russian and foreign scientists on the structure and conditions of abilities and creativity development. This article discusses the formation of social values of junior schoolchildren during extracurricular activities of a general cultural direction on the basis of a methodology that consists of the following structural components: target, content, instrumental, productive ones. The theoretical significance lies in the fact that the authors outline an approach for determining priority values for the formation among junior schoolchildren, which can serve as the basis for defining the set of social values in constantly changing social conditions. They clarify the characteristic of the “social values” category with the actualization of their socializing importance. The results of the research may become the theoretical basis for designing the process of development of moral values among junior schoolchildren during extracurricular activities. The practical significance lies in the fact that the chosen set of methods for determining the level of social values formation among junior schoolchildren may be applied by teachers and psychologists in order to obtain versatile ideas about the emotional value sphere of students. The developed methodology for the formation of social values among junior schoolchildren during extracurricular activities of the general cultural direction can be introduced into secondary educational institutions in order to increase the efficiency of extracurricular activities of primary school teachers.

The article is devoted to the problem of responsibility in adolescence. It reveals the main age-psychological characteristics of adolescent children, which affect the specifics of the formation of responsibility. Also considered are the meanings of the concept of “responsibility» and all the qualities of a person that are associated with it, from the point of view of various authors. Presented to the result of diagnostic techniques to identify the predominant type of responsibility in adolescent children.