Keyword: «social values»

The paper deals with the concept of social advertising and the main ways of influence on the addressee of an advertisement message. Particular characteristics of French social advertising, its main features and special aspects are analyzed in a specific context.

The article deals with structured methods of formation of social values in primary school children in extracurricular activities socially creative directions. Describes a wide range of methods indicated category.

The relevance of the article is determined by the need for primary school teachers to substantiate, develop a methodology for the formation of social values among junior schoolchildren during extracurricular activities of the general cultural direction. The aim of the work is to develop and test the methodology for the formation of social values of junior schoolchildren during extracurricular work of the general cultural direction and to determine its structural components. The sources for the research were academic works on philosophy and methodology of psychological and pedagogical research, theses of modern pedagogy and psychology about the social conditionality of the personal development in activity; works of Russian and foreign scientists on the structure and conditions of abilities and creativity development. This article discusses the formation of social values of junior schoolchildren during extracurricular activities of a general cultural direction on the basis of a methodology that consists of the following structural components: target, content, instrumental, productive ones. The theoretical significance lies in the fact that the authors outline an approach for determining priority values for the formation among junior schoolchildren, which can serve as the basis for defining the set of social values in constantly changing social conditions. They clarify the characteristic of the “social values” category with the actualization of their socializing importance. The results of the research may become the theoretical basis for designing the process of development of moral values among junior schoolchildren during extracurricular activities. The practical significance lies in the fact that the chosen set of methods for determining the level of social values formation among junior schoolchildren may be applied by teachers and psychologists in order to obtain versatile ideas about the emotional value sphere of students. The developed methodology for the formation of social values among junior schoolchildren during extracurricular activities of the general cultural direction can be introduced into secondary educational institutions in order to increase the efficiency of extracurricular activities of primary school teachers.

The article is devoted to the problem of responsibility in adolescence. It reveals the main age-psychological characteristics of adolescent children, which affect the specifics of the formation of responsibility. Also considered are the meanings of the concept of “responsibility» and all the qualities of a person that are associated with it, from the point of view of various authors. Presented to the result of diagnostic techniques to identify the predominant type of responsibility in adolescent children.

The article examines the transformation of the role of the family and social institutions in transmitting values to the younger generation, both in historical and contemporary contexts. The relevance of the study is determined by the deepening intergenerational gap, the erosion of traditional value systems, and the growing influence of new socialization agents, such as virtual communities and digital platforms, which create challenges for preserving cultural continuity and developing a holistic axiological foundation of personality. The article is a historical-analytical review of Russian and international literature, on the basis of which an original conceptualization is proposed. The aim of the article is to substantiate the author's concept of a "value ecosystem" and a three-component (cognitive–emotional–behavioral) model of value internalization as an analytical tool for optimizing the interaction between the family and social institutions in transmitting values to the younger generation. Special attention is paid to the family not as an isolated agent, but as an element of a complex institutional system that includes educational institutions, religious organizations, media, and new digital platforms. The methodological approach of the study is based on a comprehensive historical and sociological analysis, combined with structural-functional and socio-psychological paradigms, allowing assessment of cognitive, emotional, and behavioral levels of socialization. The article applies the “value ecosystem” approach, which considers different socialization agents as complementary elements of a unified educational environment. The main findings demonstrate that traditional hierarchical models of value transmission through the family or school are gradually transforming into a polycentric system, where various social institutions interact based on partnership and coordinated influence. Digitalization and globalization contribute to the emergence of new value orientations, while integrating face-to-face and virtual forms of socialization, as well as involving children in practical activities such as family volunteering and charitable work, enhances the effectiveness of value education and fosters prosocial behavior. The theoretical significance of the study lies in the development of an integrated model of value transmission, accounting for the multi-component nature of socialization and the impact of the digital society. The practical significance is reflected in the possibility of applying these approaches to optimize the interaction of families, educational institutions, and other social institutions to foster ethically oriented and socially responsible individuals.