Keyword: «anti-rating»

The article is devoted to the study of the range of drinking yoghurts, which make up a significant share in the structure of consumption of dairy products. The author examines the structure of the yogurt assortment in the Pyaterochka supermarket, depending on the manufacturer, and highlights that the main companies are five companies with a share of more than sixty percent. In addition, the range was studied depending on volume, fat content and lactose, and assumptions were made about the further development of this market segment.