Keyword: «competitive advantage»

The article is devoted to the issue of relevance and necessity of developing a development strategy for an agricultural enterprise in order to ensure further growth of its competitiveness. The importance of long-term planning for the development of enterprises is shown, taking into account the specific features of agricultural production in the condi-tions of a modern unstable economy. The strategies for the development of agricultural enterprises and their essence are considered, the implementation of which will ensure the achievement of competitive advantages in the market.

This article examines the need for understanding the concept and essence of competition and enterprise competitiveness in today's marketplace. The concept and role of competition in the marketplace between enterprises are explored. Various interpretations and relationships between the concepts of enterprise competitiveness and product competitiveness are presented. The importance of creating a specific competitive advantage for an enterprise, which contributes to strengthening its competitiveness among similar market participants, is considered. The various types of factors and their classification that influence an enterprise's level of competitiveness are presented. It is concluded that achieving a high level of enterprise competitiveness is only possible with effective management of the existing set of competitiveness factors.