Keyword: «competitive advantage»

The paper is devoted to questions of increase of economic efficiency and productivity of quality management system of the organization. The author analyses the features of organization of economic assessment of administrative decisions in the field of ensuring quality on the basis of the analysis of quality costs. The essence of the system of quality economy, its main functions and features of construction are considered.

The article discusses the features of relations of competitive advantages and competitiveness in the system of organization and management. Disclosed kinds of competitiveness of a modern market economy.

The article presents the tasks and stages of the process of development of marketing competitive strategy of agricultural enterprises. The authors consider the system of competitive strategies, as well as the features of their implementation.

investment attractiveness directly affects the efficiency and competitiveness of the enterprise. In this regard, the company needs to increase investment attractiveness in the strategic management system. The article discusses a number of factors of investment attractiveness of PJSC MMC Norilsk Nickel.

The article discusses the essence and necessity of a development strategy for an agricultural enterprise. Various interpretations and definitions of the concept of «strategy» are given. The significance of the development strategy for the future functioning of the enterprise and its sustainability in market conditions is shown. The strategies of functioning and development of the enterprise, their varieties and distinctive characteristics are considered in comparison. The most appropriate strategies for the development of an agricultural enterprise have been determined.