Keyword: «enterprise competitiveness»

The article considers competitiveness of an enterprise as an ability to work in market economy conditions. The author notes that scientific and technical level and the degree of production technology improving, the use of the latest inventions and discoveries, and the introduction of modern means of production automation influence the level of the enterprise’s competitiveness. The author managed to focus attention on the fact that competitiveness depends on the degree of customer satisfaction with the goods and is determined only by the totality of properties that are of undoubted interest for a certain group of buyers.