Keyword: «convergence»

Building long-term relationships with consumers in the context of the evolution of marketing

ART 75296

Authors:

Viktoriya Bondarenko,

Sofiya Zvereva

Full text Read online

The article analyzes the problems of convergence of the main types of marketing and establishing long-term relationships with customers and own staff in foreign practice and Economics of contemporary Russia. It is concluded that employees ' loyalty and trust with the company depends on the effectiveness of partner-ships with clients.

Keywords: employees, evolution marketing, partnerships, long-term relationship, convergence, internal marketing, customers