Keyword: «convergence»

The article analyzes the problems of convergence of the main types of marketing and establishing long-term relationships with customers and own staff in foreign practice and Economics of contemporary Russia. It is concluded that employees ' loyalty and trust with the company depends on the effectiveness of partner-ships with clients.

YouTube is successfully used by the media as a platform for creating unique content. The emergence of high-quality YouTube journalism marked a new milestone in the work of mass media, and also somewhat blurred the boundaries between a blogger and a journalist. So, most likely, it would not be wrong to call a journalist working on the YouTube platform a blogger, but the truth of such a comparison, on the contrary, is unlikely. Investigative journalism appeared on the YouTube platform relatively recently, but has already managed to fully take shape in the new media environment and receive a great response from the audience.