Keyword: «internal marketing»

The article analyzes the problems of convergence of the main types of marketing and establishing long-term relationships with customers and own staff in foreign practice and Economics of contemporary Russia. It is concluded that employees ' loyalty and trust with the company depends on the effectiveness of partner-ships with clients.

Internal marketing is one of the mechanisms for increasing the competitiveness of universities. Features of the university internal marketing are determined by the peculiarities of the educational service itself. It is proposed to expand the concept of internal marketing to university students who actively participate in all processes of the university's life. The most important component of the university internal marketing is monitoring of students' satisfaction with their staying in the university. An important role in evaluating students' satisfaction with studying in the university is played by assessing the students' social well-being.