Keyword: «educational courses»

The digital age has led to social changes, and people become more informed and connected. Consequently, the way of consumption has also changed from offline mode to a mix of online and offline one. In the era of digital technologies and economic crisis, service providers are looking for new sales channels in order to survive under nowadays market conditions. The relevance of this study is due to the fact that marketplaces in education are a relatively new phenomenon which has been gaining popularity in the last few years. They are online platforms that provide an opportunity for students and trainers to exchange knowledge, skills and experience. The first marketplace of educational courses was launched in the Russian Federation in March 2023. There are no analogues to it in Russia today. The purpose of the paper is to identify the prospects for the development of educational marketplaces in our country. The study of marketplaces in education is important, as it allows to understand the education processes, and to identify new approaches to training. From a theoretical perspective, the study of educational courses marketplace helps realize students’ needs and preferences, as well as assess the impact of technology on education and develop new approaches to learning. From a practical perspective, marketplaces provide access to a wide range of courses and subjects that may not be available in traditional educational institutions. This can be especially useful for residents of remote areas or citizens living abroad. In addition, marketplaces can provide access to courses on new technologies and specialized subjects. The authors of the paper point out both advantages and disadvantages of the introduction of marketplaces in education. They believe that marketplaces can be of great benefit to education as long as high level of security and confidentiality, as well as quality control and content monitoring mechanisms are provided. Marketplaces can be partners to educational institutions and experts to ensure compliance with educational standards.