Keyword: «environmental marketing»

Evolve concept of marketing towards its environmental component

ART 14719

Authors:

Dmitrii Kostoglodov,

Andrei Gyskov

Full text Read online

The article considers the questions of evolution of the theory and practices of modern marketing towards a socially-focused marketing concept. The main focus is on the development of the environmental component of community-oriented marketing concept.

Keywords: concept, evolution, socially-oriented marketing, environmental marketing