Andrei Gyskov

City: Rostov-na-Dony

0 Publications in RSCI

0 H-index

5 PAPAI index

2 Publications in the journal

Articles

Evolve concept of marketing towards its environmental component

ART 14719

Authors:

Dmitrii Kostoglodov,

Andrei Gyskov

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The article considers the questions of evolution of the theory and practices of modern marketing towards a socially-focused marketing concept. The main focus is on the development of the environmental component of community-oriented marketing concept.

Keywords: concept, evolution, socially-oriented marketing, environmental marketing

Correlation marketing tools segmentation of the market of ecologically pure products with product dif-ferentiation its proposal on the regional market

ART 14716

Author:

Andrei Gyskov

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In the paper the problems of segmentation of the market of organic products in Rostov region, substantiated selection of the most significant segments of consumers. The author made a correlation product offering with these segments.

Keywords: population, segmentation, food, organic